Good service is responsibility for ourselves but described as return and opportunity for others)
In December 2013,ANBOSON international sales team went on first business trip to Middle East countries for visiting some old clients and in the meantime offering them technical training and on-site installation guidance.
During the trip,one of our client shared with us about some difficulties facing him after we helped him finish installation of some projects.“I was under extra pressure recently since my business growth was very sluggish with many old customers giving up cooperating with us although many efforts have been spent on market development ”,one of our client said with us.
An unscheduled meeting was held immediately by ANBOSON overseas salesmen and engineers after hearing client’s worry. The meeting was very successful when everyone positively participated in discussions based on situation facing client and how can we change current bleak situation.
Meanwhile, a late-night draft proposal was also put together by ANBOSON people from several perspectives.Firstly, efforts should be spent on launching some niche products targeting local specific market demands. Secondly, in terms of marketing, in addition to some traditional marketing ways such as attending exhibitions, taking part in industry forums and face-to-face meetings, it’s also very necessary to invest in online marketing relating to website design and contents optimization,SEO, social networking with attractive technical ideas as well as advertising on some local search engines and professional security websites,etc. Then marketing files, mainly including company introduction,products catalogue, technical instruction and user manual and so on,would also be one of the most high-profile part leading to success of business development. In response to customers demands in a most professional way, it’s important to improve skills of company salesman and engineers regarding technical support and products understanding in order to establish a long-term business relations with customers.
Next day, client was very satisfied with business proposal provided by ANBOSON team but he hoped our people could stay in his company for some more days to talk about more details. ANBOSON team later not only stayed but also provide client’s engineers with comprehensive training regarding technical advice,after-sale service and on-site installation. Some on-site maintenance work from a few regular partners who usually bought CCTV cameras from our client was also done by ANBOSON team and client company engineers, which actually changed how these partners look at our client and in the meantime created a very good opportunity for client’s engineers to apply what they just learned into reality.
Just three months later, we were told by this client that his company business was much better than ever before, especially considering that he just signed a very big order relevant to video surveillance system from a international hotel chains, which means there are many new similar video surveillance projects from this hotel in following days after completion of current project. The good news is that this client has kept his company bigger and stronger with a good reputation in local security industry and has been keeping a good strategic business relations with ANBOSON.
This story tells us service is a kind of responsibility for ourselves but described as return and opportunity for others and the core value of such responsibility is to improve customer service skills continuously for creating the greatest value for both clients and company.